Our Story

Our Vision

At Lelasilk, we believe in creating fashion that feels as good as it looks. Based in the heart of Hanoi, Vietnam, we craft beautiful simple pieces using the finest mulberry silk, organic cotton and linen. Our clothing is thoughtfully handmade by local artisans with decades of experience, who pour their skill and heart into every stitch. Each item is carefully hand-cut, French-seamed, double-lined, and designed to elevate everyday essentials into something truly special.

In a world of fast fashion, Lelasilk takes a different approach. We’re all about slow; mindfully produced small batches, with a focus on quality over quantity. This means our garments are made to last. By embracing natural fibers like 100% mulberry silk, cotton and linen, we create clothing that’s breathable, durable, and gentle on both your skin and the planet.

Our Labor Practices

Sustainability isn’t just about the materials we use—it’s about how we treat the people who make our clothes. At Lelasilk, we are deeply committed to ethical labor practices. Every piece is crafted in-house by local seamstresses working in safe, respectful environments. Our seamstresses are mostly single mothers who are supporting their families, so we understand their financial pressure and pay them fairly with great benefits and flexible working hours. We prioritize fair wages and a safe working environment, ensuring that each individual involved in bringing your clothes to life is treated with dignity and care. Fashion should uplift everyone in its chain, and we stand by that principle with every collection we create.

Our Design Principle

Lelasilk is designed by women for women. We understand that a woman’s confidence comes from feeling comfortable in your own skin; and in your clothes. Our collections are based on the principle that a refined wardrobe should bring ease and freedom and make you feel confident wherever and whenever you are. From soft linen dresses to luxurious silk gowns, our garments are designed to be versatile, flattering, and always in style.

Our Value

Every piece at Lelasilk tells a story; of careful hands, thoughtful design, and a commitment to sustainability. We create more than just clothes; we create pieces that bring joy to your everyday life. Our garments are designed to get better with wear, softening over time and becoming more uniquely yours with every wash. It’s fashion that’s made to last, both in style and in quality, because we believe in crafting happiness you can wear.

Our Invitation, to you

Discover the joy of eco-conscious fashion that values both people and the planet. At Lelasilk, we invite you to slow down, choose thoughtfully, and build a wardrobe that’s as unique as you are. By wearing Lelasilk, you’re not just choosing beautiful, handcrafted clothing; you’re supporting ethical craftsmanship, sustainability, and a happier way to dress.